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Paid Ads · Analytics · EmailConcept Project
Growth Engine
A full-funnel paid media and lifecycle marketing system for a scaling DTC brand.
The challenge
The brand had strong product-market fit but inconsistent acquisition costs and no systematic approach to retention. Their email list was underutilized and paid campaigns were unprofitable.
Our solution
We rebuilt their paid media strategy from the ground up — new audience architecture, creative testing framework, and bidding strategy. Simultaneously, we built a lifecycle email program with behavioral triggers and a post-purchase retention sequence.
Deliverables
- Paid media strategy & management
- Creative testing framework
- Lifecycle email program
- Analytics infrastructure
- Attribution modeling
- Monthly performance reporting
Disciplines
Google AdsMeta AdsEmail MarketingAnalytics & CRO
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